WHAT IS A DATA MANAGEMENT PLATFORM (DMP)?

In today's information-driven world, analytics and insights form the backbone of critical business decisions. All that is empowered through one tool, which is popularly known as a Data Management Platform or, in its shortened form, DMP. Data Management Platforms: Understanding The Data Management Platform is a central platform that can collec

In the world of digital marketing, bulk emailing is one of the strongest ways to reach out to a mass audience. However, since hundreds and thousands of emails are being sent out daily, getting the target's attention to an inbox full of messages has been more difficult than ever. And this is where personalization steps in, turning it to be an influe